The World Health Organization is raising alarms that nicotine pouch brands are deliberately targeting young people as sales of the smokeless nicotine products surge globally. Nicotine pouches are small sachets placed between the gum and lip that release nicotine through the mouth's lining, and often contain flavourings and sweeteners that may appeal to youth. The WHO warning comes amid growing concern about a new generation becoming addicted to nicotine through these relatively unregulated products.
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Nicotine pouches are small sachets placed between the gum and lip that release nicotine through the lining of the mouth. They also typically contain flavourings and sweeteners.
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