Employee of the month? Try year!
A captivating story does much more work than you think it does.
It might be easy to think that you don't need to invest in sharing your story as your website and advertising spend has already busy enough.
But when you look at your biggest competitor I'm sure you'll see that they invested in telling theirs. Why? They're busy enough too...
They understand that a compelling story is a team member that works 24/7 for their company.